Latte Love Café
Canva
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Meta Business Suite
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Content Calendar
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Local Marketing
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Content Creation
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Trend Research
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Native Analytics
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Canva 〰️ Meta Business Suite 〰️ Content Calendar 〰️ Local Marketing 〰️ Content Creation 〰️ Trend Research 〰️ Native Analytics 〰️
As a Social Media Coordinator for Latte Love Café, a local coffee shop in Tennessee, this project focused on building a strong online presence through cohesive content design and strategic campaign management. Using Canva, Meta Business Suite, and CapCut, I created engaging graphics and short-form videos that highlighted seasonal menu items, promoted store updates, and encouraged customer interaction.
My Contributions
Content Design – Designed branded graphics and social posts with consistent color palettes, typography, and seasonal themes.
Campaign Execution – Developed and scheduled content across Meta platforms to promote menu launches, new store hours, and customer appreciation initiatives.
Performance Growth – Increased engagement by 25% in the first month and boosted in-store traffic by 20% through targeted campaigns.
Key Takeaways
This role strengthened my ability to blend creativity with marketing strategy, applying visual design and social storytelling to drive measurable results.