A comprehensive 2025 Strategy Checkpoint analyzing Suprema’s website performance, SEO trends, content opportunities, and client growth. This project brings together key insights and future-focused recommendations to strengthen brand visibility, improve organic traffic, and guide marketing priorities for the next year.

As part of a semester-long project, a full Integrated Marketing Communications plan was developed for Spotify, highlighting skills in research, creative strategy, media planning, and campaign asset design. The campaign themed “Your Sound, Your Story” focused on personalization, identity, and emotional connection while delivering a cohesive strategy to engage Gen Z and Millennial audiences.