Suprema Strategy Checkpoint

Market Analysis

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Market Research

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Campaign Strategy Development

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AI Content Creation

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Microsoft Suite

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Media Planning

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Brand Guidelines

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Market Analysis 〰️ Market Research 〰️ Campaign Strategy Development 〰️ AI Content Creation 〰️ Microsoft Suite 〰️ Media Planning 〰️ Brand Guidelines 〰️

At UCCS, I collaborated with a team to create a semester-long Integrated Marketing Communications (IMC) Campaign Planbook for Spotify. This project involved extensive research, strategic planning, creative development, and the presentation of a full campaign strategy designed to resonate with Gen Z and Millennial audiences.

My Contributions

Creative Development – Co-created the campaign slogan “Spotify: Your Sound, Your Story” and developed positioning focused on personalization, identity, and emotional connection to music.

Campaign Assets – Designed digital ad samples, storyboards, and interactive guerrilla marketing concepts like Spotify Sound Search (QR-based engagement).

Strategic Planning – Contributed to media planning across TikTok, YouTube, Instagram, Snapchat, and Spotify’s in-app platform.

Research & Insights – Conducted situational analysis and audience research, uncovering insights about music as a tool for identity formation and self-expression.

Key Takeaways

This project gave me hands-on experience in developing a campaign from the ground up—integrating research, creative strategy, media planning, and evaluation into a cohesive plan. I strengthened my skills in collaboration, time management, and creative problem-solving, while learning how to balance creativity with structured strategy to deliver real-world marketing solutions.